If by now you still haven’t heard about this little gem of a book by Gary Vaynerchuk, you’re probably either living under a rock or your idea of a perfect social networking website starts with a my and ends with a space. For the rest of us who are even remotely interested in Web 2.0 and social media in particular, Crush It! offers just the type of spark needed for the average enthusiast to engage their target market in the best way possible and he does it little over 140 pages.
If you’re looking for a motivating read about many the benefits of the social web, this is it! Gary is extremely passionate about what he does, and his personal story alone is enough to encourage anyone to give his method a try. While this book is not as in-depth as a complete beginner to the social web would expect, it is simple enough to be followed by those who think a tweet is only something birds do.
Just to give you an taste of the advice in this book, check out the following passage, in which Vaynerchuk talks about the importance of quality in web content:
To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.
Vaynerchuk made it big in the online wine retail market with his Wine Library brand and now he is showing us how to leverage social media to create a viral firestorm around any product, service or personal brand. Whether you’re a Fortune 500 CEO, search engine marketer, car salesman or just a blogger looking for more exposure, you’ll be sure to take many tidbits away both on the specific best practices of web media and on more general issues such as how to interact with fans.
When people like motivational superstar Tony Robbins call Vaynerchuk a “force of nature” he must certainly be doing something right. But why take his word when you can simple ask any of his 852,000 followers on Twitter as to why they like his style so much? It just might be his matter-of-fact style or his overflowing enthusiasm, but regardless, Vaynerchuk has created something big here.
All in all, Crush It! was a fast-paced read that will certainly offer the motivation (in a rather blunt form) that you’ll need to build your web empire from the very beginning, using tools such as blogs, Twitter, Facebook, YouTube and more. Now go out and Crush It!