What does the 1995 film Apollo 13, a chocolate bar and a broken laser pointer have to do with billion dollar ideas? Well, all three of these items were the catalyst that led to game-changing innovations in business.
The new Apple TV could very well be the hidden gem from the folks in Cupertino and in this review I’ll explain why. First of all, this is the second generation of the device, and as we’ve seen with the way Apple does things, they always learn from their initial products and constantly improve upon… [Read More]
According to Wikipedia, viral marketing is defined as “marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.”
We commonly think of ourselves as “customers” of companies like Google, Facebook, Twitter and other online services, however if you consider it, what is the flaw in this logic? Well, to answer that we need to ask another question: what is the universal trait that customers of any company have in common? They buy something!… [Read More]