Believe it or not, Google and Facebook are very similar. Both give away their products for free. Both make the majority of their money from advertising. Both focus specifically on targeted advertising based on user data. However, the way they gather that data is as different as can be.
Back in the day there was an amazing company that claimed to possess one skill which it could do better than anyone else. This company was on a mission to put its skill to good use. With help from some angel investors and a whole bunch of web servers they pretty much accomplished what they had set out to do.
You’ve probably had some pretty good ideas over the years. Maybe you’ve thought of an interesting business concept. Maybe you’ve invented a new gizmo of some sort. Maybe even you’ve figured out a way to address the energy crisis. You might have had a great idea for a book or a film. Guess what? All of that is fine and dandy, but an idea won’t take you anywhere unless you decide to take action.
According to legend, Spanish conquistador Hernán Cortés issued a rather interesting order to his men as they began their conquest of the Aztec empire in 1519. The order was simple: Burn the boats. He wanted his men to realize that they had no opportunity to retreat, so they had to give this fight everything they had. Failure was no longer an option and winning this battle just became that much more important.
We are surrounded by brands everywhere we look. Pepsi, Nike, Google, Kraft and on and on. The advertising industry is built around making brands recognizable and memorable. Companies want you to feel a connection to their products and services and associate that with the visual representation of their brand. This is big business and it is amazing how much it affects our lives.