Posts in November 2010

127 Hours (2010)

127 Hours (2010)

You may have heard the story of Aron Ralston, the mountain climber who was trapped between two narrow canyon walls for five days back in 2003. Most people were horrified when they heard just how he escaped, as they pondered whether they could do what... [+]

What Sets Them Apart

What Sets Them Apart

You’ve probably had some pretty good ideas over the years. Maybe you’ve thought of an interesting business concept. Maybe you’ve invented a new gizmo of some sort. Maybe even you’ve figured out a way to address the energy crisis. You might have had a great... [+]

The IKEA Experience

The IKEA Experience

If you’ve ever been to an IKEA store, you probably know what I mean when I mention the “IKEA Experience.” Now if you haven’t yet embarked upon a journey into one of these yellow and blue home furnishing emporiums, you’re missing out! According to Wikipedia,... [+]

Burn the Boats

Burn the Boats

According to legend, Spanish conquistador Hernán Cortés issued a rather interesting order to his men as they began their conquest of the Aztec empire in 1519. The order was simple: Burn the boats. He wanted his men to realize that they had no opportunity to... [+]

The Colors of Brands

The Colors of Brands

We are surrounded by brands everywhere we look. Pepsi, Nike, Google, Kraft and on and on. The advertising industry is built around making brands recognizable and memorable. Companies want you to feel a connection to their products and services and associate that with the visual... [+]