All our lives we’ve been told that in order to succeed in business we need to be the first to market. We need to innovate faster than anyone else, so that we can deliver our product or service to a potential customer before our competition is even born. Being first is placed in such high regard, some even justify rushing an otherwise unfinished product to market in order to “stake their claim” to the territory and thus “dominate” an industry.
Have you heard of Groupon? You know, the deal-a-day website where you can get a discount on anything from dinner and a movie to custom framing and tons of stuff in between. Currently available in only 300 markets worldwide and rapidly expanding, Groupon has been leading the pack of coupon-based web services since they started in November of 2008.