Posts in Business

The Battle for Relevance

Both Google and Facebook offer free services to their users. Google allows you to find what you’re looking for online as efficiently as possible, while Facebook allows you to stay connected with friends wherever you are. What do both of these services have in common?... [+]

The Value of Five Bucks on Fiverr

Just the other day, I heard about this strange new website called Fiverr. Apparently, people would list things they were willing to do for five bucks, such as complete a three-minute voice over, wear your t-shirt for a day, make an intro for your video,... [+]

Selling with Ockham’s Razor

You’ve probably heard the term before, but what exactly is “Ockham’s Razor” and how can it help someone in a sales job? Well, back in the day, a English Franciscan friar and scholastic philosopher named William of Ockham was attributed with saying something like “entities... [+]

The Colors of Brands

The Colors of Brands

We are surrounded by brands everywhere we look. Pepsi, Nike, Google, Kraft and on and on. The advertising industry is built around making brands recognizable and memorable. Companies want you to feel a connection to their products and services and associate that with the visual... [+]

The Next Big Idea

The Next Big Idea

What does the 1995 film Apollo 13, a chocolate bar and a broken laser pointer have to do with billion dollar ideas? Well, all three of these items were the catalyst that led to game-changing innovations in business. Netflix founder Reed Hastings got the idea... [+]

How Selling Relates to Life

Whenever talking to high school students as part of my volunteer work, I often ask them what they plan on doing after they graduate. If college is not on their horizon, I obviously try to sway their thinking so that they can see the amazing... [+]