Posts in Social Media

Someone once asked, “What business is FedEx in?” Most would assume that they are in the shipping business. Some would say they are in the logistics business. However, if you think about it, Fedex is really in the peace of mind business. One of their... [+]

Just five years ago, some would argue that the best feature search engines had to offer was spell check. Now, among other things, they are able to filter results based on our geographic location at any given moment. We’ve only just begun to realize the... [+]

Just the other day, I stumbled across a pretty interesting video with a simple idea. The speaker, Eli Pariser, argues that as the web becomes filled with more and more content, websites such as Facebook and Google continue to algorithmically filter our news feeds and... [+]

With more than 500 million active users and over 250 million users logging in on a daily basis through a variety of platforms including mobile devices, I think it is safe to say Facebook is now much more than just a website. If it were... [+]

The point of social networking is to create a more efficient means of communication for all of us. Ironically however, since there are now so many different social platforms all vying for our attention, each filled with endless amounts of data, we are approaching a... [+]

Have you heard of Groupon? You know, the deal-a-day website where you can get a discount on anything from dinner and a movie to custom framing and tons of stuff in between. Currently available in only 300 markets worldwide and rapidly expanding, Groupon has been... [+]

According to Wikipedia, viral marketing is defined as “marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.” This... [+]

Yesterday was a bad day for location-based social media application Foursquare. The entire service appears to have crashed for several hours. Twitter was overrun with tweets about this significant outage and the Foursquare team was scrambling to figure out what to do. Apparently the service... [+]