It seems like everyday there is a new app released that claims to help us manage our days, increase our productivity or simplify our lives in some way. Most of these apps only deliver hype, but every now and then I’ll find something that truly works.
Both Google and Facebook offer free services to their users. Google allows you to find what you’re looking for online as efficiently as possible, while Facebook allows you to stay connected with friends wherever you are. What do both of these services have in common? Well, both have no direct cost incurred by users.
Just five years ago, some would argue that the best feature search engines had to offer was spell check. Now, among other things, they are able to filter results based on our geographic location at any given moment. We’ve only just begun to realize the potential of these location-based searches, both from a consumer and business standpoint.
Just the other day, I heard about this strange new website called Fiverr. Apparently, people would list things they were willing to do for five bucks, such as complete a three-minute voice over, wear your t-shirt for a day, make an intro for your video, draw a cartoon, write a short article and so on. This sounded like a great idea for those small business tasks that could be outsourced, so I decided to check it out.
Just the other day, I stumbled across a pretty interesting video with a simple idea. The speaker, Eli Pariser, argues that as the web becomes filled with more and more content, websites such as Facebook and Google continue to algorithmically filter our news feeds and search results.
With more than 500 million active users and over 250 million users logging in on a daily basis through a variety of platforms including mobile devices, I think it is safe to say Facebook is now much more than just a website. If it were a country, Facebook would be the 3rd most populous in the world. It holds its own ground as the single most successful online social media platform in history and without delay it is moving closer into our everyday lives and beyond the web. Moreover, this “social network” isn’t just for college kids anymore. Companies throughout the world have embraced the power of Facebook and many companies live and die by their Facebook campaigns.
The point of social networking is to create a more efficient means of communication for all of us. Ironically however, since there are now so many different social platforms all vying for our attention, each filled with endless amounts of data, we are approaching a point of social overload.
Believe it or not, Google and Facebook are very similar. Both give away their products for free. Both make the majority of their money from advertising. Both focus specifically on targeted advertising based on user data. However, the way they gather that data is as different as can be.
Back in the day there was an amazing company that claimed to possess one skill which it could do better than anyone else. This company was on a mission to put its skill to good use. With help from some angel investors and a whole bunch of web servers they pretty much accomplished what they had set out to do.
The new Apple TV could very well be the hidden gem from the folks in Cupertino and in this review I’ll explain why. First of all, this is the second generation of the device, and as we’ve seen with the way Apple does things, they always learn from their initial products and constantly improve upon them. In this case, the new Apple TV has evolved significantly from its older brother. Apple has simplified the product, packed in in an even smaller case and made it all work right out of the box.