Technology
According to Wikipedia, viral marketing is defined as “marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.”
This particular form of advertising has many benefits over more traditional types, primarily because of the speed at which the message spreads and the validity associated with it.… Read More
Launched on December 1st, 2009, a new payment processing app called Square hopes become the PayPal of the smartphone era. Created by Twitter founder Jack Dorsey, Square is a simple credit card reader and software combo that works on the iPhone, iPad, iPod Touch and Android platforms.… Read More
We commonly think of ourselves as “customers” of companies like Google, Facebook, Twitter and other online services, however if you consider it, what is the flaw in this logic? Well, to answer that we need to ask another question: what is the universal trait that customers of any company have in common?… Read More
Yesterday was a bad day for location-based social media application Foursquare. The entire service appears to have crashed for several hours. Twitter was overrun with tweets about this significant outage and the Foursquare team was scrambling to figure out what to do.… Read More
Wanna know a secret? Traditional search is dead. Yep, I said it. You know what I mean; typing text into a blank box and clicking “Search” or “I’m Feeling Lucky” is slowly giving way to a new kind of search, something much more intuitive, accurate and helpful. I’m talking about the new search technologies that are define Web 2.0 and continue to shape the way we live.… Read More
Ever have one of those Ah-Ha! moments, only to rush to your computer in order to do a quick Google search so that you can find out if someone already came up with your seemingly brilliant idea? No? Well, uh, it just happened to me yet again.… Read More
These days phrases like “social media” and “social networking” are thrown around frequently without much consideration of precisely what they mean. While I’m sure we all understand the basic context of such phrases, have we ever really stopped and thought about the pros and cons of the activities they describe?… Read More
Okay, so I’ve officially had my iPhone 4 for one full week now and I must say, I’m extremely impressed with this device so far.
In the past, I’ve always been a fan of BlackBerry. My two most recent phones were the BlackBerry 8900 and 9700, so switching to the iPhone was a big leap for me.… Read More
Okay, so the iPhone 4 has reception problems when holding the device by the metal side, which is actually the antenna.
Early recipients of the iPhone 4 claim that if you set the phone on a table or hold it by the front and back glass panels, you’ll get great single strength.… Read More
What if we need to rethink the way we gather information on the Internet? There is a fundamental shift going on as we speak that is challenging the domination of search engines, as we move from an age of limitless searching to an age of limitless sharing.… Read More
