The Book
Marketing Is the Multiplier™
7 multipliers that turn marketing chaos into customers.
The Formula
Growth = (PeopleMessageOfferAttentionSystemActionLearning)Time
Addition stacks and resets. Multiplication compounds. Each multiplier makes the others stronger.
Systems first
Stop doing manual work that doesn't compound.
For owners
Plain language, no jargon, no fluff.
Practical
A repeatable framework you can apply this week.
What This Book Is About
A different approach to growth
Most marketing fails because the pieces don't connect. You add a tactic, then another, then another. Effort piles up. Results stay flat.
This book is about a different approach. The Multiplier Framework lays out seven parts of marketing that, when connected, compound. People. Message. Offer. Attention. System. Action. Learning.
Each one strengthens the others. When they work together, growth becomes a flywheel. It is written for owners of local service businesses.
What You Will Learn
Inside the framework
- The seven multipliers and how each one works
- The growth formula that explains why marketing compounds, or doesn't
- How to spot the bottleneck multiplier in your business
- The seven worksheets that turn the framework into action
- Why most marketing tactics fail without a system behind them
- How to apply the framework to messaging, offers, content, ads, and follow up
Who It Is For
Built for local operators
You will get the most out of it if
- You own a local service business, from HVAC and plumbing to attorneys, accountants, and coaches
- Your marketing feels scattered and you want a system
- You have tried tactics that worked once and never repeated
- You want a real framework, not another tip list
It is probably not for you if
- You run an e-commerce store
- You run a SaaS product
- You run a national brand
Table of Contents
What is inside
- 1The Multiplier Mindset
- 2Multiplier 1, People
- 3Multiplier 2, Message
- 4Multiplier 3, Offer
- 5Multiplier 4, Attention
- 6Multiplier 5, System
- 7Multiplier 6, Action
- 8Multiplier 7, Learning
- 9The Multiplier Cycle
- 10Putting It All Together
About the Author
Nicholas Scalice
Nicholas Scalice is the founder of Earnworthy and the architect of the Multiplier Framework. He has been working with small businesses for more than 17 years.
He holds credentials as an AMA Professional Certified Marketer and HighLevel Certified Admin. He co-founded the Port St. Lucie Business Club, now past 7,400 members, and serves on the board of the St. Lucie County Chamber of Commerce.
He lives in Port St. Lucie, Florida with his wife and son.
